Showing posts with label video. Show all posts
Showing posts with label video. Show all posts

Sunday, 5 March 2017

Early Spring at Wakehurst Place (+video)

Close-up pic of snowdrops and carpet of cyclamen from ground level


Man has had a close relationship with Nature throughout time. The passage from winter into spring has always been a special time. It is commemorated in spring festivals throughout the world. The first rays of spring sunshine and flowers bring smiles to faces even in dense cities. 

I was lucky to spend a bright sunny day at Wakehurst Place recently. Wakehurst Place is home to Kew's Millennium Seed Bank. Its conservation work and scientific research should help to ensure that Man's special connection to Nature continues for centuries to come. (The Vimeo video of my walk appears at the end of this blog).

Pic of huge sycamore seeds with carpet of cyclamen behind in spring sunshine


A huge seed artwork greets you at the entrance to Wakehurst Place. Kew's Millennium Seed Bank is a world leader in plant conservation. It aims to bank 25% of the world's seeds by 2020. 


Displays inside the Millennium Seed Bank

I discovered some interesting videos, displays and figures about this important conservation work inside the building. As of 1st February 2017, the seed bank's staff have banked a total of:

  • 2,200,964,170 seeds
  • From 81,533 seed collections
  • Representing 37,614 different species
  • From 189 different countries
A Global Undertaking
Contractors were working on an extension to the vault space underneath the Millennium Seed Bank on the day of my visit. This extension will provide sufficient storage space for collections beyond 2020. There were students from Imperial College London and BSix College, as well as colleagues from Denmark, New Zealand, Belgium and Germany.

Staff and volunteers were working on cleaning seed collections from Azerbaijan during my visit. You could see into the labs through the glass viewing panes. The Millennium Seed Bank is truly an international effort.


9 grouped pictures of different seed pictures enlarged under microscope
Seeds come in all shapes, colours and sizes


Storage Process
I read a lot about how staff ensure optimum storage conditions for the seeds. Seeds are dried to reduce their moisture content and slow biological processes. The technique helps to avoid deterioration in storage at very low temperatures. Some seeds can last for hundreds of years if stored in this way. 

Staff have to be very careful when working in the vaults. They have to work quickly and wear protective suits. -20°C with a wind chill of around -27°C may be good for seed storage, but these are not good temperatures for human survival.


Pic of 4 staff wearing blue protective suits inside the freezing seed vaults
Staff wear protective suits inside the freezing seed vaults

Troublesome Seeds

The Seed Bank's research into how to store recalcitrant seeds is particularly interesting. Some species die if their moisture content drops below 40%. Coffee and avocado are two of the troublesome plants.



Recalcitrant Cocoa (left); a range of orthodox seeds (right)

The Great Green Wall
The Millennium Seed Bank is also sharing its expertise in seed collecting and the best propagation techniques with the world. The Great Green Wall initiatives in the Sahel and Sahara are helping to stabilise grass and tree roots to combat desertification. There are also pilot projects in other parts of Africa. The ambitious plan is to create a great green wall of plants and trees spreading across 13 countries.

Pressed Flowers

Pressed poppies on display
Seeing some pressed poppies brought back memories for me. If I had not taken up languages, life as a botanist would probably have been my alternative career choice. I often pressed flowers between the pages of my heaviest books and hid them under my bed as a child. A botanical version of Gerald Durrell perhaps?

My interest probably started with making daisy chains on my grandmother's lawn. My fascination with plants really took off after a cliff-walking holiday in Guernsey. The wild flowers were glorious there. 

My parents bought me a Collins Guide to Wild Flowers. I identified an amazing range of common and rare species in the local woods, hills and fields. I was lucky to live in an Area of Outstanding Natural Beauty in Somerset. I never did discover the rare Cheddar Pink (Dianthus gratianopolitanus). It only grows on the limestone rocks in a few places in the Mendip Hills and Cheddar Gorge.

Woodland Walk
After my tour of the Millennium Seed Bank's displays and different plant beds outside, I set off on a walk around Wakehurst Place's grounds. I followed a trail through Bethlehem Wood with some amazing exposed tree roots.


Pic of path through Bethlehem Wood with exposed tree roots on right bank
Walk through Bethlehem Wood

I discovered some black sheep in a field by Horsebridge Wood. I continued onward past some huge 'mushrooms' among Californian Redwoods until I was greeted at Westwood Lake by some noisy ducks.


Pic of three large mushroomed-shaped artworks in the woods


Hillside full of spring crocuses

My favourite section of the walk was near the pond. You see the brightly-coloured winter stems of dogwoods and box leading to a hillside carpet of snowdrops and crocusesIt was a very tranquil spot with the sound of the running stream and occasional bird song.




I discovered a verse of New England poetry at the top of the hill:

Give fools their gold, and knaves their power;
Let fortune's bubbles rise and fall;
Who sows a field, or trains a flower,
Or plants a tree, is more than all.



The perfect verse for a wonderful spring day. A very fitting poem for Wakehurst Place as it takes great pains to ensure that the world's seeds will be passed on to future generations. 

Below you will find a Vimeo video of my walk through Wakehurst Place:


Spring 2017 Visit to Wakehurst Place from Karen Andrews on Vimeo.


Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

Saturday, 25 February 2017

Chinese New Year Parade Video

Pic of bright red and yellow Chinese New Year decorations


There was a big crowd for Chinese New Year celebrations in London to welcome in the Year of the Rooster. I watched the parade near London's Chinatown. The cultural diversity of the crowd was quite remarkable. London can be proud of its tolerance and celebration of other cultures, especially against the worrying developments across the Atlantic that same week and since. Please enjoy my YouTube video of the parade.




After the Parade I continued on to Trafalgar Square where I heard speeches from the dignitaries including an excellent speech by his Excellency the Chinese Ambassador to the UK. I enjoyed the Chinese entertainment, celebrations and food.



London lived up to its motto London is Open.


The Vimeo version of my above video of the parade follows:



Chinese New Year Parade 2017, Chinatown & Trafalgar Square, London - Year of the Rooster from Karen Andrews on Vimeo.


Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

The France Show 2017 Video


PIc of the red, white and blue sign for The France Show


I caught The France Show 2017 at London's Olympia towards the end of my working day. I made the short video below to capture my visit.


The show was spread over two floors. The first floor concentrated largely on French food and drink. The second floor displayed French properties. 


Pic of trade show stand with photo backdrop and magazines on display


The France on show was very much the one we Brits love. No doubt the show make French expats feel nostalgic too. 

During my visit there was an accordion player, a demonstration on how to cook mussels with a wine recommendation, a  wine appreciation class and a number of sampling sessions. The Brittany stand even offered visitors oysters to sample. 

Pic of The France Show 2017's accordion player


There was a basic seminar on living and working in France. The timing did not seem great against the uncertain backdrop of Brexit and French presidential elections.

It struck me that the show presented a very traditional image of France. Much as I too love this side of France, I wondered if the 2018 version of this annual show could offer a more up-to-date view.

My own translation work demonstrates that there is a much more modern side to France that was clearly not represented in the show at all. Many French Tech businesses are even based in London. Perhaps they could take over the 3rd floor next time? An opportunity to showcase French innovation in 2018 as well as French food, drink and property?


Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.


Wednesday, 25 January 2017

Canary Wharf Winter Lights Festival


Pic of words WINTER LIGHTS lit up in Canary Wharf


At the London Art Fair I heard that Europeans (especially the French) consider that the British art scene is somewhat conservative. On Sunday night I went to see the Winter Lights Festival in London's Canary Wharf. I was amazed at this very modern and innovative show. Armed with the downloaded map on my iPad, I toured around the various light artworks.

The first artwork that I saw was Bit.Fall. Words cascade down one by one from a Times Newspaper feed. I  saw 'France' fall in watery light and captured it on my Vimeo video below.

Angels of Freedom by Israel's Ove Collective was among the most popular sections of the walk. People queued enthusiastically to have their pictures taken with angel wings and a halo over their heads. I kept expecting to see Nicholas Cage sitting on top of one of the Canary Wharf Towers as in the film City of Angels.

Pic of lady standing under the halo of the artwork with angel wings lit in blue

There was also a long queue to go inside the huge, egg-shaped light installation. Ovo came from Belgium. (Again you can see it in action on my video below).

Pic of the huge, skeletal,  egg-shaped installation lit in purple

Some of the best light installation were in and around the Crossrail building. The American Water Wall and Danish Cathedral of Mirrors were highly innovative with unusual light displays and 'music'. Both are best enjoyed on the video.

The Crossrail Roof Gardens revealed yet more innovative works. There was even one made from recycled plastic bottles by schoolchildren with a British light artist.

Light installation from recycled bottles and unusual shape
Liter of Light by Mick Stephenson and schoolchildren

The most innovative works were inside the Crossrail Place building down on floor -3. I nearly missed them all as I couldn't initially work out where the entrance was. I'm glad that I persevered. These works are really best viewed on the video. A number of them were interactive, changing according to the actions of the people in the room.


Canary Wharf's Winter Lights Festival, London - January 2017 from Karen Andrews on Vimeo.

By far the most interesting, involved waiting in a long queue. It was a British/Australian interactive light sculpture. One man was asked to wear an EEG headset. The lights and music changed according to his brain waves and levels of concentration. I have put that section into its own separate video so that you can enjoy it in full, even if you don't get a chance to head to Crossrail Place at Canary Wharf in person. You can find further details on each light installation on the Canary Wharf website.

Judging by the enthusiasm of the crowds on a bitterly cold night in Canary Wharf, the British aren't so conservative after all in their art appreciation. Nor are British artists unwilling to experiment with new techniques.


Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.



Tuesday, 10 January 2017

Video for SMEs


Pic of handheld video digital camera complete with microphone


In late September 2015, I followed a Guardian Masterclass run by Rosenblum TV entitled Professional Video Boot Camp. The course covered how to film and edit videos using Adobe Premiere Pro. There was a lot to take in during the 4-day course. It has taken a while to experiment and consolidate my learning alongside other business tasks. This blog is about that journey and how I am now actively using videos in my marketing plans.

The Course
Firstly, note that this is not a course for the faint-hearted. Michael Rosenblum is a fierce critic. The flaws in your early filming and editing efforts will be exposed in front of the rest of the class. The good bits will be noted too and his expert and sound advice will carry you forward to your next video. It’s all done in good humour and with your best interests at heart. Just leave any ego at the door.

Pic of man sitting in front of video editing programme on screen and handheld camera on desk
Video editing and voice-over production with modern handheld camera on desk

First Video at the Barber's
My first effort took me to an Italian barber’s shop close to the Guardian’s HQ. The owner, assistant and customer were all obliging. I tried to follow the advised Rosenblum technique. Theory and practice are different. On my return, I edited a 3-minute video. Michael’s main criticism was that I didn’t get close enough to the action. I pleaded the presence of some very sharp scissors and bruising bumps from the hairdresser. Never mind all the tricky mirrors. Not accepted. Apparently, I should have suffered scissor cuts and bruises for my craft.


Pic of barber cutting man's hair with sharp scissors and comb reflected in mirror
Tricky filming situation: sharp scissors, moving barber and mirrors

Action Movie at the Park
My next effort took me to Regent’s Park in search of a moving action sequence. I spotted a group of 3 women walking and chatting in the park. The elderly lady was in a wheelchair, but she kindly agreed to help with my little training video. I took some great footage. My stroke of luck made it even more powerful than I could possibly have imagined. Michael was impressed.

Pic of lady in wheelchair from waist down with focus on her hand on wheel and blanket on her lap
Elderly lady in wheelchair in park

After the Course
Most of my early efforts remained in the camera. I investigated filming conditions with my local borough. The insurance requirements and other stipulations proved prohibitive for a small business. They seemed better suited to a BBC or major film company production. I was not going to arrive with several articulated trucks, a film crew or even a tripod to obstruct passers-by.

Given Michael’s advice, I avoided boring talking heads. He’s right that no-one wants to listen to 20-50 minutes of that. How do you film yourself? Ever resourceful, I ended up using a toy robot (actually my son’s pencil sharpener) to fit my storyboard idea. I stayed well clear of passers-by and the High Street. Just a modest little video for local purposes.

Format
I discovered another problem with videos. You can’t post them in the same format on different social media. They often won’t play. Twitter restricted the length and formats used. Videos catch the eye in a feed. I noted that the feed presents videos differently on my laptop, iPad and mobile. I reverted to photos as the more eye-catching method until more recently.

Generation Y (Millennials) and Z are very visual. Many of today’s marketing decision-makers are Millennials. Most translators only think in text formats to attract their attention. Millennials like to see rather than just listen.




When confronted by a listening or viewing time of 20-50 minutes, many of us will delay until later. We may not come back at all. Videos of 1-3 minutes are more likely to be viewed immediately. I took the Rosenblum course to understand the medium better. It has served me well, as I now work with an amazingly creative French design company.

Opportunistic Videos
More recently I have become more opportunistic in my own video efforts. The subject of translation bores clients, so I film cultural events. Such events are well staged and lend themselves to filming by the amateur, semi-professional and professional alike.

I currently prefer my iPad to cameras for video and photographs. The quality is always improving and people are less self-conscious about being filmed in this way.  I frame shots better and can switch between the video, slo-mo and photo settings easily.

Viewing video on tablet

Editing time is also another bonus. On New Year’s Day, my iMovie video appeared as the second YouTube video posted for the London parade. Rosenblum’s filming technique equips you to edit speedily. I now know not to drag the camera, to focus on small details to create interest and not to worry about people walking in and out of my shot.




Video on its own doesn’t always gain interest. I find that using video, animation and photos in conjunction with blogs and social media raises my business profile. They carry on working for me when I am busy translating or at other events. I have been amazed at the increased viewing figures in my blog’s analytics.

Translators concern themselves with fine details. Giving up perfectionism isn’t easy. I never envisage becoming a full-time professional video editor. It’s another skill in my marketing toolbox. It’s helped me to understand how to make words and pictures work together better.


For a truly professional video, I would call in an experienced expert – just as I would expect a video expert to call upon a professional translator for marketing translations. Social media video postings don’t have to be perfect. Their quality may not meet Rosenblum TV’s standards, but they are fit for my immediate purposes and offer better quality than Periscope. 

And video editing is a fun skill to learn.

Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

Tuesday, 13 December 2016

Christmas Shop Windows


Pic of large polar with Santa sitting on his lap


London's Christmas shop windows are well-known for their excellent design, colour and Christmas cheer. Window dressers' imaginations seem to run wild. Here are some of the window displays that caught my eye this year.

Pic of outside of Pandora's store in gold, silver and red.It's not always the big department stores that grab your attention. Pandora's shop stood out with its appropriate gold, silver and red colour scheme. The silver turned out to be an advent calendar on closer inspection.

Selfridges often presents the most outstanding Christmas display. The three large side windows displayed the words 'ALWAYS BE OPEN' in lights with moving curtains. It recalled the slogan #LondonIsOpen. 


I found it hard to be open to Selfridge's concept of Christmas windows. Santa has evidently become very commercially-minded. A group of children posed for photos and selfies in front of the Santa in a ski lift window. Children are very obviously not Selfridge's target audience - or apparently Santa's main concern in 2016. The video of Santa dancing was fun, although the lyrics did not ring true. Santa in a hot tub surrounded by champagne? BAD SANTA!

Pic of Santa in bath tub surrounded by Champagne bottles
Selfridge's Santa in a hot tub surrounded by Champagne or Prosecco

Santa on a jet plane with Frank Sinatra lyrics... Whatever happened to his reindeer? Whatever happened to respecting childhood illusions, Selfridges?

Pic of sequinned Santa coming down steps of jet plane with adult companions
Selfridge's sequinned Santa emerging from a jet plane

The John Lewis department store has tied its Christmas windows in with the Buster the Boxer Christmas advertising campaign. The windows cleverly show Buster above ground and all the woodland creatures in their burrows. You even see the fox watching a video of the ad on television. There are lots of excellent touches as you look more closely, such as the two foxes pulling a cracker.

Pic of two foxes pulling a Christmas cracker with their teeth


The John Lewis windows have a warm Christmas feel as well as displaying goods on sale within the store. The windows seem to appeal to children and adults alike.

Squirrels, hedgehog and foxes make toast in warm Christmas burrow scene

Two of my favourite Christmas windows in 2016 are Fortnum and Mason and Debenhams. They use two very different approaches. 

Brightly-lit Debenhams store on London's Oxford Street

Debenhams show extraordinary innovation in their Christmas window displays. Their windows succeed in pulling off an original approach to Christmas gifts. No static window displays for them. They offer colourful and glitzy inspiration for gifts to buy family and friends. The Found It Gift Factory offers an eye-catching, moving production line. The Sequinator was my personal favourite. There are also the Giftatron, the Shrink Ray and the Colourmatic 3000 windows.

Bright pink pic of John Lewis's Sequinator Production Line
John Lewis: The Sequinator Window

Fortnum and Mason are well-known for their Christmas hampers. I loved the flying hampers with angel wings in their side windows. The approach reminded me of J.K. Rowling's great imagination.

Flying hamper at Fortnum and Mason

The main windows bear the Christmas message of 'Together we're Merrier'. Each window shows characters that you would not normally expect to cooperate: a wolf and sheep, a turkey and chopping knife, a chef and lobster, a bull and a china teapot. The playful verse on each window was written by the famous comedian, actor, writer and TV presenter.

Pic of Lobster, Chef and bottle with backdrop of bubbles
Lobster and chef toast Fortnum and Mason's Together we're Merrier Christmas

Fortnum and Mason win the prize for the most aspirational 2016 Christmas message.


I was disappointed by Harrods main window displays this year. The movement of their Burberry windows wasn't as good as Debenhams nor was the professional finish as good as Fortnum and Mason. I preferred John Lewis's foxes. 

Burberry shop window at Harrods, Knightsbridge, London

We shouldn't forget that the main aim of a Christmas window is to get you to buy something inside the store. The Chanel windows on the side of Harrods literally beckoned you inside. I noted a new departure. The advertising did not use the full window, but cleverly recreated the shape of the famous perfume bottle. The video inside the bottle beckoned you to join the party inside. 

Pic of Chanel No. 5's Artist and Muse Window at Harrods


The 2017 trend seems to be towards using more movement and videos in shop windows. Fenwick's traditional approach and, surprisingly the designer Stella McCartney's store, now look dated.

The static Christmas story and nativity scenes of my childhood memories seem to have disappeared altogether. There's just the occasional star on view. Plenty of imagination to be seen...

London's Christmas windows have something to appeal to every taste - from the traditional static to the highly innovative digital display.


Pic of Christmas shop window display with teddy bears and musical instruments
Dolce & Gabbana's Christmas Shop Window in New Bond Street, London

Merry Christmas. Season's Greetings. 

Best wishes to all for a happy, successful and prosperous 2017.



Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in marketing and project management.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.




Sunday, 2 August 2015

From Sceptic to Digital Convert


Pic of laptop with iPad and smartphone resting on top

Reluctant hack converts to enthusiastic digital journalist would be a fitting subtitle. Jon Henley described his conversion to digital journalism in the first session of The Guardian's latest Masterclass. His experiences contain echoes and insights for the translation community and many other fields.

Jon Henley started his career as a Dutch to English translator. Like many a translator, he has seen a dramatic transformation since the old typewriter days. He shared his journey as an "ageing hack" (his words, not mine), who is now embracing the digital revolution. He outlined the opportunities in "New Ways of Storytelling".

Old days
In the past, journalists viewed themselves as "dispensers of the truth". They would decide
a) what was newsworthy
b) its degree of importance
and even
c) your opinion on the subject.

The traffic was all one-way. There was little comeback from readers. Newspapers provided "the first draft of history". Even the letters page involved careful selection and editing.

Journalism today
And now? Journalists have lost their monopoly. Jon viewed this challenge as "a good thing in retrospect". Today, anyone with a smartphone and a Twitter account can act as a journalist. The Egyptian people tell the world about unfolding events in Tahrir Square.

Pic looking down on tiny people forming shape of a video camera

Engaged readers
Jon acknowledged that some readers have always known more than journalists on a given subject. Journalists are not always accurate. Today, the general public can correct them. And they do...

Today's audience act as fact-checkers and contributors. They comment. They propose storylines. They suggest new contacts and avenues to explore.

Millions access The Guardian's website rather than the printed newspaper. They find their way via a web search or a shared link on a variety of platforms.

Readers have now also become distributors. The traffic is now "multi-million way". News flows in all directions.

"Articles are the beginning of a process, not the end".

 Andrew Sparrow's Politics Live blogs illustrated this point.

Journalists in demand
Despite the dramatic transformation, the underlying principles remain the same. In Jon's view, the old days were not necessarily the "good old days". Whereas journalists used to approach people for stories, those very same people now come in the front door actively seeking journalists out.

Stories of the Greek people
Jon contrasted the "bad old days" as a foreign correspondent in France with his more recent experience of reporting on the Greek crisis. He described French bashing after consulting with the past's limited sources against the use of Twitter to engage with ordinary Greeks for stories of hardship and self-help. He had hundreds of replies before even landing in Athens.

Responsible follow-up
Open journalism is not without its difficulties. A medical story could have threatened Greek tourism when German and British tabloids picked it up. A good follow-up story created a positive vibe and increased The Guardian's web traffic. There was even a tweeted suggestion of Greek citizenship.

                                  "Responsive and responsible journalism".

The project was conceived on the Internet from the very start. The audience really wanted to get involved. They wanted people to be properly and honestly informed about their situation. 

Jon Henley is now convinced that working in this way helps to rebuild public confidence. In the public eye, journalists have a reputation that is "not much above politicians".

Verification remains important. The response can make you dizzy. A journalist should not abandon traditional judgement and values. Reports should still be objective, accurate, balanced and complete.

Benefits of open journalism
Open journalism harvests stories and gets results faster than the old ways. It is:
a) effective
b) beneficial - building trust and engagement
c) essential in the Internet age (although not suitable for everything).

Powerful storytelling
Video is a powerful way to tell a story, as in the case of a Tasmanian family hiding from a bushfire. The Guardian's Firestorm included videos taken by those on the scene at the time. The interactive story took weeks to create.

It is hard to predict what the future will bring. Journalism has changed dramatically in just 5 years. In Jon Henley's opinion, the transformation has brought more effective and responsible reporting, a more democratic relationship with readers and terrific storytelling.


Karen Andrews, content writer
Karen Andrews runs
Anglicity Ltd. She is
an entrepreneurial
French to English
translator, editor,
content writer and
marketing consultant. 

Contact karen@anglicity.com 
for further information 
on Anglicity's services.