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| Renaut Zoe: 400km 100% electric. Now! |
The biennial Mondial de l’Automobile 2016 took place
in October at the Porte de Versailles Exhibition Centre in Paris. The major
European motor shows have usually involved an intense period of activity
preparing translations, marketing materials and press packs during my career. I
relished the chance to relax and enjoy the show in Paris.
Renault’s stand caught my attention. It was colourful, open and easily accessible. Green cars featured prominently at the Paris Show - especially on the Renault
stand. Renault demonstrated how much progress has been made in electric
technology. A European map also displayed how many recharge points are now
available. I was sorely tempted to take a test drive in a Zoe. I later discovered that Zoe was the best-seller at the show.
Digital technology was everywhere you
looked.
In the cars …
 |
| Tech inside Toyota Prius |
… above the cars…
All around the cars in fact.
 |
| Overhead digital screens on Honda stand |
 |
| Customer by Toyota Yaris with Made in France label |
Excellent use was made of tablets to
provide information and take customer details (as above).
Other highlights included:
- Peugeot's 3 different virtual reality options - I chose assisted driving features.
- Audi's use of digital.
- Kia’s flash mob dance choreographed to a surfing video.
- Samsung’s Le Mans circuit in virtual reality.
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| Audi's colourful use of digital on their stand |
It was a great day at a fantastic show
in a superb, modern exhibition complex. The centre was well-planned and
accessible. The wide walkways catered for the many disabled visitors who whizzed
past me in motorised wheelchairs. Security was tight, highly visible and
thorough without excessive queuing. There were plenty of hotels within walking
distance and ample parking.
Porte de Versailles, I’m sure I'll
be back soon.
Karen Andrews is a
freelance French to
English translator/
transcreator with
a background in
marketing and project
management.
Email Karen for further information via karenanglicityen@gmail.com in French, German or English.
