Showing posts with label creative. Show all posts
Showing posts with label creative. Show all posts

Tuesday, 31 May 2016

October 2016 - European Language and Cultural Events

Two ants holding a pin in month of October

1 October
Madrid
Spain




6 October 1.30-4.30pm
Designed for novices or those with limited experience
CBTI-BKVT
Brussels
Belgium

6-7 October
Theme: Fuel Growth with Existing Accounts
Paris
France

7-8 October
University of Westminster
London
UK



12 October 2016-15 January 2017
Major new exhibition at 
The National Gallery
Trafalgar Square
London
UK





13 October
Translating Europe Forum
Tallinn
Estonia


13-14 October
Brussels
Belgium

13-15 October
Mediterranean Editors and 
Translators Meeting 2016
Tarragona
Spain
Theme: Raising standards through knowledge and peer training

14 October
Representation of the European Commission in Romania
Bucharest
Romania




14-16 October 
Olympia
London
UK





17-18 October
18th International Conference on Interpreting and Translation
London
UK


20-21 October
4th Translation Technology Terminology Conference
Portorož
Slovenia



21-23 October
Mons
Belgium

25 October
Translating Europe Forum
Milan
Italy






27-28 October
Directorate-General for Translation (DGT) of European Commission
Brussels
Belgium
Theme: Translation Tools & Technologies





27-28 October
Universidad Pablo de Olavide
Seville
Spain

28 October
CBTI-BKVT
Brussels
Belgium
Booking deadline: 14 October






NB: Inclusion in this list does not constitute endorsement of any conference, event or third party by Anglicity Ltd. This list is for information purposes only. All details should be checked on the organisers' websites, as they may be subject to change.

Wednesday, 24 February 2016

Gaudí's Barcelona


Pic of Porter's Lodge from inside Park Güell


Is it possible to visit Barcelona and not wish to stay longer? I have long wished to return. My recent visit for the ELIA Together Translation Conference provided the perfect opportunity to see more. Park Güell and the Sagrada Família by Antoni Gaudí, Barcelona’s famous architect, were top of my list. I also wanted to find out more about Barcelona as a popular smart city. And try out my recently acquired Spanish...

Park Güell
On the Saturday morning I knew that I been right to extend my stay. I sat relaxing on a bench in warm Catalan sunshine in Gaudí’s Park Güell. The temperature hit 23°C that afternoon. T-shirt weather in February. I even had live Spanish guitar music nearby.

Park Güell: view in sunshine over Barcelona

Gaudí’s Park Güell was the result of an extraordinary patronage and friendship between the architect and Eusebi Güell. It was originally intended to be a British-style residential estate. That plan did not work out. Park Güell gained UNESCO World Heritage status in 1984. Seven of  Gaudí’s works now have this status. 

Inside the Porter's Lodge (see top photo), it was possible to see the historical pictures of the park's development and its two influential men. Construction started back in 1900.

Today, Park Güell provides Barcelona with a fabulous public space overlooking the city. Gaudí’s architecture has a dream-like quality. It combines a number of influences from the classical to modern. The end result is an eclectic mix and uniquely creative at the same time.

Basílica de la Sagrada Família
On the Sunday we went to see Gaudí’s most famous work, the Sagrada Família. Gaudí never lived to see it finished. In fact, work is still ongoing. The completion date seems to vary according to the source. 

It was interesting to see how more work had been done since my previous visit. Last time much of the inside was obscured by scaffolding. This time I could marvel at the coloured light streaming through the windows.

With Gaudí, everywhere you look you see amazing detail. For example, below is a photo of the statues above the entrance. The opposite side has statues in a completely different style. They are very angular. Modernist in style.

Pic of statues on front of Gaudí's Sagrada Família
Details above the entrance to Sagrada Família

As you walk around, you find yourself constantly looking up to the Heavens. Gaudí was a very religious man. He devoted the final years of his life to his expiatory church and even lived on site.

Pic looking up at the detail of the roof inside Sagrada Família
Looking up at the ceiling of the Sagrada Família's nave

My few Spanish words came in handy. Knowing how to pronounce Spanish words correctly was a big improvement on my first visit. I didn't understand the Spanish and Catalan spoken around me at speed. It's frustrating for a linguist to go back to beginner's level. I bought a children's book about Gaudí in the Park Güell shop. It is the perfect inspiration to keep going.

I hope to return to see the Sagrada Família finished one day in all the glory that Gaudí intended.


Tuesday, 12 January 2016

Translators are like glue

 
Pic of man's hands applying glue with brush for next sheet of wallpaper
Applying the glue behind the visual c. Patryk Kosmider


Professional translators are like glue... invisible glue. 

The aim is to make the join between two cultures as seamless as possible. 

It is easy to underestimate the value of a wordsmith's contribution to a marketing campaign. You don't see all the deliberations over the right term, tone or phrasing. Yet, without a translator's considered input, even the most brilliantly creative visuals can fall flat... or worse.

A pharmaceutical crisis
The importance of the glue reminds me of my first job at the UK sales agency of French glass manufacturers' Saint-Gobain Desjonquères. I worked for the pharmaceutical bottle division. 

One day, a buyer at one of our major pharmaceutical customers called urgently. Labels would not stick to our competitors' bottles. They had changed the coating specification.

It was a nightmarish situation for our customer. The production line was down and wasting money. Product was ready, but without viable containers. Orders were stacking up.

I arranged for the urgent delivery of all our existing factory stock. I also booked urgent new production runs with my French colleagues. 

I don't remember the exact figures now. I do remember dispatching millions of extra bottles to a very grateful customer that year.

The crisis came about because of poor bonding between the coating, glue and label.

Tales of woe  
The internet is littered with tales of woe because someone has cut corners with translation. Some brand-damaging stories are still shared decades later (as my old story above). Social media spreads these tales faster than ever before.

Choose the best
Many translators love to share these stories as examples of what can happen without their professional services. Personally, I prefer to try and demonstrate the positive. However, it isn't easy to see the glue when the bond is good. It is easy to think an alternative, cheaper solution might work ... until a crisis strikes.

Don't come unstuck. Stick with a professional translator.