10 Seasonal Gifts for Keen Travellers

Following the popularity of last year’s recommendations, here is my seasonal gift list with a travel theme. We linguists generally have the travel bug. Many of us also have friends and family overseas.

No list would be complete without a charity recommendation. I remember how we used to enjoy preparing shoe boxes of small gifts when my children were in primary school. It was a great way to teach a young child the value of giving.

I’ve had fun compiling this list. I hope you will enjoy giving these gifts, stocking fillers or the other ideas you discover for yourself along the way.

1. Teach someone to read
A great CAFOD gift initiative. Just £10 could help a child to read. The gift of literacy will enable self-sufficiency and go on giving for a lifetime.


2. The goat that gives
Another great CAFOD gift initiative. It gives an Ethiopian family a regular milk supply – plus a few other side benefits for your £28.

3. Cross Stitch Maps
Maps and the 20th Century: Drawing the Line, the latest exhibition at the British Library, inspired me to write this blog. As well as the exhibition guide, the online shop has a series of map-related gifts for all budgets with UK and international delivery.

For those gifted with a needle and thread, you can create and personalise your own Cross Stitch Map of the World. Cost £25. 

4. Very British Problems Board Game
The Brits seems to have baffled Europe and the world with Brexit. Try this game to maybe gain an insight into British mentality? Or if you are British, have a good laugh at yourself. Seen for £18 on John Lewis website from above link. International delivery available.

You can also find more information about the TV origins along with books, greeting cards, t-shirts, etc on the main website.

5. Every charger in the universe (except the one you want*) bag
I love the quirky humour of this bag. These days we seem to need so many cables, chargers and adaptors when we are on our travels. Currently discounted on Campus Gifts at £7.46.

6. Day Dream Travel Wallet
Always dreaming of your next trip abroad? Have everything ready in one wallet. Seen at £29.99 on Totally Funky website.

7. Personalised Travel Diary
How about getting a travel diary personalised for your keen traveller friend or relative? Names can appear on the cover. The same company, Getting Personal.co.uk offers a range of personalised gifts.

8. Passport Holders
That well-worn passport could do with some protection. Take a look at the range of options on Not on the High Street.com’s website. In fact the company has quite a large range of gifts for the frequent traveller.

9. Go Away I’m Reading Badge
If like me you like to immerse yourself in a good book while on holiday, this little stocking filler might come in handy at £2.12. A silent warning that it is not a good time to disturb you.








10. Go Away I’m Tweeting, Go Away I’m Editing, Go Away I’m Writing 
There are also mugs at £11.95 each in the same range.

We just need Translating and Interpreting versions now!

Michael Morpurgo comes to Wedmore

Hay Festival, London, Wedmore… The Wedmore Arts Festival staged a coup thanks to Hay Festival connections. I saw the world famous author of War Horse, Michael Morpurgo, give a talk as part of the local festival.

Asking questions after Michael Morpurgo's talk

Michael Morpurgo is one of Britain’s best-loved storytellers. I relished the opportunity to hear more about his work. He shared how he puts a story together with an enthusiastic audience ranging in age from 7 to 80. Some stories take 3 months; others can take 25 years. He weaves different experiences, anecdotes, facts and fiction together.

He went into detail on the various elements that came together to create The Butterfly Lion. It all started with the purchase of a second-hand book from a shop during the Hay Festival. He had been reading Chris McBride’s book on white lions on the train. He looked up to see the Westbury White Horse carved into the Wiltshire hillside.

A boring dinner party provided a fascinating, true World War One story about some circus animals. Then, he was stuck. He knew nothing about lions. He met Virginia McKenna of Born Free fame in a lift by chance one day. Now, he had his source for information about lions.

The story was still missing a voice. That voice came from his own memories of running away from school as a child. Now, the elements were all in place to write the story.

And where does Michael Morpurgo do his best writing? At a desk? No. Standing up at a lectern? No. In bed. Just like in a picture he saw of Treasure Island author, Robert Louis Stevenson. It’s by far the most comfortable place. You can even take a nap if you need one. Dreams can help.

One child asked why does the author write so much about wartime? Because all around him when he was growing up people were grieving about lost loved ones in the Second World War. He told how he used to get scolded by his mother for staring at a family friend whose face had been badly burnt in the war. He later wrote the story and sent it to him. The man replied that he remembered and appreciated him as the boy who looked at him. Others always looked away.

How did he start writing? It evolved. As a teacher of Year Sixes, he used to read other people’s stories at the end of the school day. He started creating and telling them his own stories. 130 books later and still writing…

There were many fans both young and old in the audience. A show of hands revealed that a surprising large number had read lots of his books. We were all urged to read more. The story of a ghost king and the local football team is on the way. Can you guess which king and which football team provided the inspiration?

Michael Morpurgo also spoke fondly of the Farms for City Children charity that he founded with his wife Clare. The village children perhaps could not imagine how lucky they are to live in the countryside with animals all around. War Horse was inspired by observing a badly traumatised boy who had lost the ability to speak. Yet, the words tumbled out as he stroked a horse on the farm. There is an unspoken connection between people and animals that can run very deep. Over 90,000 city children have now benefited from visiting the 3 farms.

The farms are an additional legacy to Michael Morpurgo’s life’s work.  His great talent is in making wartime events accessible to today’s children. Through his books children can understand the significance of events long before they were born. They can see the importance of remembering and respecting the sacrifices. And the importance of continuing to say ‘Never again’ to the next generation.

Wedmore War Memorial, St Mary's Church

Dahl's Centenary at RHS Cardiff

A wicker BFG at RHS Cardiff

2016 is an extraordinary year for literary anniversaries. It's not all about Shakespeare and Cervantes. Cardiff is celebrating the centenary of the birth of the famous author Roald Dahl. Roald Dahl's children's characters featured prominently at the Royal Horticultural Society's Cardiff Flower Show. We were barely inside the entrance before we saw the towering figure of Dahl's BFG made out of wicker (left).

Roald Dahl was born in the North of Cardiff, the capital of Wales. His parents were Norwegian and he was baptised in the Norwegian Church in Cardiff Bay.

Dahl-inspired Pure Imagination Garden

One of the show gardens was called Pure Imagination. It was inspired by Roald Dahl's Charlie and the Chocolate Factory. It was a surreal representation complete with chocolate pond. It captured something of the storyteller's wonderful imagination. 

The best Roald Dahl-themed show contributions came from local children. Local nursery schools, primary schools, Beavers, Brownies and various other children's groups transformed wheelbarrows to represent their favourite stories. Show visitors were given counters to vote for their favourite wheelbarrow. It was extremely difficult to choose.

My elder son chose the Enormous Crocodile (left). It brought back fond memories of bedtime stories when he was younger. He now towers over me - not as tall as the BFG, but pretty tall nonetheless. 

We remembered how he used to love the ending when the enormous crocodile gets sent spinning off into space. 

Roald Dahl wrote great stories that are still capturing children's imaginations. 

My younger son always loved listening to Roald Dahl's stories. He liked James and the Giant Peach, Fantastic Mr Fox and George's Marvellous Medicine. He loved that the wicked grandmother got her comeuppance in the latter.



Not every child finds reading and writing easy. Reluctant readers and children with early learning difficulties often appreciate Roald Dahl's stories. If they grow to love the stories through other means like artwork and gardening, it is much easier to motivate them to read the books afterwards. Fresh air and improving hand strength for writing are added bonuses.

James and the Giant Peach Wheelbarrow

Not only was Roald Dahl an inspirational storyteller, his own story is inspiring for such children.  It now seems incredible to think that Roald Dahl's teachers did not think much of his writing skills. Their comments were cruel. Yet, he went on to become one of our best-known and best-loved authors.

I thought it was a great idea for the RHS to host such a competition. It combined literacy skills and gardening. The children had obviously put a lot of thought, work and love into their wheelbarrows. Capture them young. I'm sure that early interests in reading, the environment and gardening never go away.  They certainly didn't in my case. 

Moorlands Primary School's entry complete with a Norwegian flag and Dahl's writing hut

After a great start to the RHS Show season, I am now looking forward to the Chelsea and Hampton Court Flower Shows. Tickets already booked.

RHS On Tour Bus ready for the next show

Karen Andrews runs
Anglicity Ltd. She is

an English copywriter 

and digital marketer

with Welsh roots.

She loves gardening

and visiting gardens.

For further information see
Anglicity's website

Hitting your target audience with blogging

In this third blog on target audiences, I move on from the National Gallery documentary to my own blog. Marketing is not an exact science. There are constant adjustments. Sometimes you hit your target audience. Sometimes you miss. Sometimes you hit an unexpected target. I will share what I have learnt from my own blog targets.

Early blogs

I wrote my first blog back in 2012. I came from the conservative marketing world of financial services. The reaction to my first blog was unexpected. My perspective was still very much that of a client on translation. That first blog went "viral" on Proz.com. Success or failure?

Other early blogs drew vocal reactions. They were not generally my targets at all. Over time I have developed my style and tone. Adverse comments can make you think that you have got something seriously wrong. To the outside world, it may appear that blogging is risky. However, I have now learnt that if something feels 100% comfortable and safe, it won't have many readers.

Analytics

Checking my blog, Google+ or Twitter analytics is like looking under the bonnet of a car. I can see which subjects gain a bigger readership, on which devices and in which countries. Initially, a post receives some adverse comment perhaps. The uproar is visible. But analytics show that my blog has a much larger, quiet readership.

Blog content often seems to reach a wider audience than even analytics reveal. Other translators refer to my blogs at events. I hear my own written words quoted quietly and indirectly. Some disagree. Some agree to disagree. But many more seem to quietly agree. Translators are not my target audience, but they do sometimes give referrals.

Evolution

When I started my blog, my target audience was direct clients. My actual clients and prospects have turned out to be direct clients (private individuals, freelance translators and companies), translation, transcreation and content management agencies. Blogging hasn't brought this about in isolation. My strategy has evolved. I have tested out different content to reach my varied target audiences.

It's a bit like ten pin bowling. Some blogs end up in the gulley. Others hit the buffers and bounce back in. Sometimes you hit the outer pins only. Over-adjust and you hit the pins on the opposite side. Sometimes it takes two blogs to hit all the pins.  And then, just when you think the ball is rolling off to the side, you get a strike.

Whatever... I enjoy writing and building up a portfolio of work. It's a hit.

What are your views on blogging?

Karen Andrews runs
Anglicity Ltd. She is
an entrepreneurial
French to English
translator, editor,
content writer and
marketing consultant. 

Contact: karen@anglicity.com 
for further information 
on Anglicity's services.