As the end of 2017 is fast approaching, let’s recap on the year’s most popular blogs as we did in 2015 and 2016.
2017 has proved a quieter year for blogging - especially when compared with my exceptionally busy year of 2016. The year's writing still resulted in some very popular blogs with readers judging by my analytics. Event blogs remained popular. They were beaten by a number of other blog subjects this year. The early year blogs were the most popular. The cultural blogs of 2016 seemed somewhat dampened by Brexit.
I have remarked on a number of occasions that clients are not interested in translation. I therefore try to engage them via cultural aspects or by illustrating important considerations using another subject - e.g. boat industry safety, ice skating, art, etc. As a number of these blogs appear in the top 10 below, I consider that this strategy is working. Blogs raise a freelancer's profile and go on working for you when you are busy. Old blogs are revisited frequently. That was certainly the case for this year's No. 1.
Summary of a French Chamber of Great Britain debate that took place at the French Ambassador's Residence in London. It centred on the differences between French and British business approaches and education.
Every time Brexit discussions became tricky, the visits to this blog seemed to increase. Analytics reveal around 3,500 views - not bad for a freelancer's blog.
This high entry surprised me. Art is a field that interests French clients. However, the subject is relevant to considerations on artistry and innovative tools in the translation industry. The possibilities are only just beginning. Real excitement tinged with concerns as with any new field.
6. Is Speech Technology Unstoppable?
A blog inspired by a webinar on speech technology by TAUS. This is probably the most controversial subject matter and approach of the year. However, given how the year has developed with President Trump and North Korea, etc, the concerns seem even more relevant. The technologists have been dictating the direction of the translation industry for some time, it is time for the human-centred counterrevolution.
Review of the National Gallery's Australian Impressionists' Exhibition. It was interesting how the Australian artists were inspired by French Impressionists to depict their own country. Is native expression better in art as in translation?
8. Inspirational Legacies of Words
Summary of talk linked to South African exhibition at the British Museum. Consideration of the legacy of words left by Presidents Mandela and Obama. Some great quotations and an emphasis on the importance of education.
9. Canary Wharf Winter Lights Festival
Review with video of the light festival in Canary Wharf, London.
10. Choosing an Inspirational Statue
Comments on leadership inspired by the selection of models for the next Fourth Plinth Statue in Trafalgar Square.
A reminder of last years' top blogs:
What can you expect in 2017? The MSc in Plant Diversity at the University of Reading is keeping me very busy, but you can probably expect more on botanical, ecological and climate change subject matter. There's a rich seam of material and comparisons yet to be explored.
In the meantime, have you seen my Advent Blogs on Dr Alastair Culham's site at the University of Reading?
The Glastonbury Thorn
Have you seen the botanically-inspired blog about professional translation?
Cow Parsley or Hemlock
Season's Greetings and Best Wishes for 2018
Karen Andrews is a French to English marketer and marketing strategist, translator, transcreator, content writer and editor. She holds an MSc in Scientific, Technical and Medical Translation with Translation Technology from Imperial College London (2005-7). She is a Member of the Chartered Institute of Linguists, Society for Editors and Proofreaders, Society of Authors and the Institute of Scientific and Technical Communicators. She can also offer your brand the value of over 15 years' expertise and experience in global marketing. Karen Andrews is studying for an MSc in Plant Diversity at the University of Reading (2017-18).