Creative, technical and cultural marketing communications blog - by Karen Andrews, marketing translator, transcreator, content marketing strategist, writer and editor.
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Tuesday, 6 October 2015
The Biometrics 2015
Conference and free exhibition will take place from 13-15 October in London.
The conference's subtitle is Secure
Identity Solutions Now! This clearly conveys the topical and urgent nature
of secure identity management today.
The 3-day conference will discuss issues and applications
·ID management in the digital world
·Law enforcement, forensics and military
·Borders and travel
·Mobility and payments
The event is organised by the scientific, medical and
technical publishers Elsevier in partnership with the
I attended Biometrics
2014 at the QEII Centre in Westminster.Biometrics is an ideal domain for Anglicity's translation and copywriting services. It intersects my financial background,
specialisation in technological innovation and keen interest in human rights' issues.
Secure border controls and identity authentication in the
banking world are of even greater concern in 2015 than in 2014. Following Biometrics 2014, I was invited to attend Biometrics in Banking at Citibank on 24
October 2014. The European Association for Biometrics organised that event with
Financial Fraud Action UK.
Developments in biometrics were initially driven by the US
military and Homeland Security. Technologies developed for national security purposes
cannot simply be transferred to the banking world. Banks have to strike the
right balance between security, respect for privacy and serving their
Mobile and Contactless Payments
In the past year, I have become a big fan of the ease of
online payments using my laptop, mobile or iPad. I am very used to Oyster card
or contactless payments on the London Underground and buses.
I have just read the latest revelations from whistleblower Edward Snowden on how GCHQ can track and access your mobile remotely.At a UKTI event at London's City Hall, I was
introduced to the company that produces TFL's real-time maps of commuter
movements. They assured me that all data is anonymised. It is hard not to
wonder what fraudsters might do in future - or can possibly do already.
I have had two fairly recent experiences of fraud on my
personal bank account. On the first occasion, I was impressed by how quickly my
bank called my mobile to advise me of the attempted fraud. I had only just
reached the store's exit following a purchase. A lost debit or credit card is
easily replaced and any losses are covered.
The second fraudulent transaction took place online. I spotted
the problem and advised my bank. Amounts were debited from my account in the
Netherlands. A series of debits hit my account. Although my losses were
covered, the incident was more alarming and took more time to rectify.
I would welcome alternatives to reduce the number of
passwords that I need to remember. Banks have to find an alternative or combination
of alternatives that the public will accept. Just today, I overheard a
conversation in which a customer did not wish to give her credit card details
over the phone while travelling.
Different age groups have different expectations. All
customers want convenience without any security worries.
The loss of biometric data would be even alarming than
either of my two experiences above.
Range of Technologies
At Biometrics 2014, I was amazed at the range of
technologies in use or in development. Last year I saw or heard about the
·Real-time signature recognition
I am looking forward to an update from the experts at
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