Nordic Minimalism at Christmas

Christmas is the time of year when everyone seems to go over the top with decorations. I highlighted London's lights and elaborately decorated shop windows in earlier blogs. One store's window stood out for its minimalist decorations on my Christmas walking tour: Skandium, the Scandinavian design and furniture retailer.

I saw a Christmas tree that was barely decorated and a straw goat.

Skandium Knightsbridge store window after closing time

There were two more straw goats on the opposite side.

Cultural tastes and norms
Let's be frank here: it looks as if the store simply hasn't made much of an effort for Christmas. I recalled my many years of working with Nordic countries. My experience told me that the seeming absence of a display is simply a reflection of Nordic cultural tastes and norms.

Is a global look and feel possible?
The minimalist 'display' reminded me of past Nordic reviewers who disliked 'ostentation' in American corporate style. They regularly wanted the style toned down.

Meanwhile, the Japanese wanted the visuals for their corporate brochures to look more 'showy' for its target audience. American corporate identity guidelines rarely tolerate and accommodate Japanese style, norms and expectations easily.

Nordic and Japanese tastes and expectations are practically at opposite poles. Such cultural differences make it difficult, and sometimes even impossible, for a company to have a single, effective corporate look and feel globally.

Swedish tradition
So what's with the straw ornaments? It is a Swedish tradition to make straw ornaments at Christmas (see YouTube video below).

Gävle goat
The Gävle goat is Sweden's famous straw goat. It is erected at the start of Advent. Unfortunately, the stories of vandalism and arson have become as famous as the goat. Various security measures have tried to protect it over the years. It barely lasted more than a few hours before being torched this year.

Washington Post report 2016

Sweden's News in English 2016

2012 ITN report video:

Other Nordic ornaments
I was pleased to see that there were still straw goats in the windows at Skandium when I passed the store again a week later. I also took a look at the other straw, minimalist and rustic-looking Christmas ornaments inside. Lots of candles and candle holders too. A bit pricey for my budget, but I admired their simplicity nonetheless.

I would have taken a close-up photo of the large straw goat in the window. Unfortunately, the couple who followed me out were stopped by security for a bag search. As a result, I simply couldn't get the right angle for a good shot.

You may appreciate more Nordic Christmas ornaments in the following video instead:

Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

St Patrick's Day Parade

Luck o' the Irish. London's St Patrick Day Parade took place in sunshine and blue skies. Thousands turned out to line the streets four days ahead of the official day of 17th March. There was a sea of green everywhere. You could join in whether you were Irish or not. The more the merrier as far as the Irish are concerned.

Two leprechauns at the London's St Patrick Day Parade

St Patrick
St Patrick is the Patron Saint of Ireland. The Feast of St Patrick has both religious and cultural significance. Its official date coincides with the day the saint died. Patrick was a Christian missionary and bishop in the 5th Century. According to legend he used the 3-leaved shamrock to explain the Holy Trinity to Irish Pagans.

St Patrick at the start of the London parade

Large crowds
If Dublin was a little quiet on Sunday, it must have been because a fair number of the Irish started the celebrations in London. A bit like the Tour de France starts outside France maybe? As one of the parade commentators said, St Patrick's Day party starts early and continues into Easter.

Great Spirit of Inclusion

There was a wide age range. A baby fast asleep in his pram, but dressed for the occasion in the colours of the Irish flag. A grandmother walked behind her young granddaughter as she showed off her Irish dance skills.

A special needs group appeared walking and in wheelchairs among the throng. There were also people in wheelchairs within other groups. 

Participants made a special effort to come across and talk to the young girl in a wheelchair nearby me with her parents and sister.

Various protest groups also walked within the parade to promote their cause. There was even a group handing out leaflets for the British to vote to stay in the EU with the Irish.

Dublin Women seeking equal pay

The main part of the day was for merriment. There were music, dancing and green costumes galore. 

There were some great marching bands from Ireland, the UK and the USA. The very smart Texan marching band were brilliant. 

Coppell High School Marching Band from Texas in London

Their accompanying American majorettes put on a great display twirling their large green flags.

Texan Majorettes in the St Patrick's Day Parade

And of course there were flutes, pipes, drums and fiddles and bagpipes too.

Irish bagpipe marching band in St Patrick's Day Parade

It was great to see so many young Irish dancers included in the parade both on floats and in the parade.












Ooh! I musn't forget to mention the rugby float announcing the St Patrick's Day match...

Irish Rugby Float in London's St Patrick's Day Parade

The fire brigade and the police were represented in the parade too. The South London Irish Club even brought along an old fire engine from West Sussex.

The fire engine was one of a wide range of vehicles in the parade - from articulated trucks to roller skates. There were scooters, bikes, a mobile home, an old panda car and a JCB.

Roller skating behind an old police car 

JCB in London's St Patrick Day Parade

South American culture was represented too with dancers in very colourful costumes. The Irish welcome all.

Bolivian Dancers in St Patrick's Day Parade

South American dancers on London street

At the end of the parade the festivities continued in Trafalgar Square.

The queue at the bar in Trafalgar Square after the parade

At the Centre Georges Pompidou

Inside the Centre Georges Pompidou

"Where on earth?" That was my thought when I visited the Centre Georges Pompidou in Paris for the first time. I had never seen anything like such architecture before. I still remember how the external pipework and escalators fascinated me as a young teenager.

When I revisited on 21st March, the enormous building still looked very innovative. Its visitor numbers and the very long ticket queues suggest that Beaubourg has retained its power of innovation and popularity.  The contents on the inside took me by surprise this time. 

Jeff Koons' Magenta Balloon Dog

Jeff Koons

I visited the modern art collection of the American Jeff Koons. Although much of it was pleasing to the eye, I am afraid that I found the majority somewhat shallow. I didn't really know what to make of the brightly-coloured and overgrown balloon sculptures. The Incredible Hulk, Popeye, a huge red lobster, etc all left me cold. 

Jeff Koons' exhibition at Centre Georges Pompidou

It all seemed too superficial to me. The explanatory blurbs generally seemed too contrived for my taste. Maybe they was some criticism of the modern commercial world and its fascination with how things look? The gold figures of Michael Jackson and his pet monkey might confirm this.

Hervé Télémaque

I much preferred the artworks in other galleries. For example, the ones that offered some historical comment or reflection on the current state of the world - e.g. racism depicted in the work of French Haitian-born artist Hervé Télémaque. 

Artist as archivist

There was a simple mound of white square blocks in one room. Some bore Arabic script. Some in Latin Script bore simple historical date information. I understood this to be a pile of grievances built up over centuries in the Middle East. The blocks could topple over at any time.

In the corridor outside were the two large works that had the greatest effect upon me. One was a painting. The faces seemed Far Eastern in origin. All were crying out looking at the sky. The colours were very bold - yellow, orange and red. What imminent disaster could they see in the sky? Global warming? A nuclear explosion? Armageddon of some sort? 

On the opposite side, there were shelves full of world globes. Each globe looked very swollen as if nursing large wounds. The wounds were taped over. Over and over again. Pinned to the shelves were pictures of major incidents. They looked Middle Eastern in origin - the scars and after-effects of fires and bombed-out buses. 

The American artist's balloons seem all the more superficial and detached from real life.

 

Karen Andrews runs
Anglicity Ltd. She is a

marketing consultant

with project management, 

technical writing and

translation skills.

Please do not hesitate to contact Karen for further information on Anglicity's services karen@anglicity.com