Wild, Hybrid and Cultivated - Blog on the bridge between botany, languages and marketing communications T:+44 (0)20 8581 9369; Email: karen.transcreation@gmail.com; Twitter: @BotanyKaren by Karen Andrews
Showing posts with label Japanese. Show all posts
Showing posts with label Japanese. Show all posts
Monday, 2 January 2017
Your Name Film Review
My younger teenage son and I saw Your Name in Japanese with subtitles just before Christmas. At the end of the screening, we were both left with the feeling that here was a film that we wanted to see again - and again. Your Name is already a massive Japanese box office hit. This film transcends international borders - something many films find difficult. Although it was not nominated for 2017, Your Name deserves an Oscar and every international film award going in my view. It's outstanding.
Adjusting to your new body as a teenager is tough. It's even harder if you find yourself changing gender, your normal environment and time. Body transfer is a familiar subject to Hollywood. Your Name is a Japanese animation that explores the theme of teenage awkwardness and embarrassment with affectionate humour.
Your Name is a well-rounded story. The age-old body transfer fantasy is refreshed with numerous other story threads. It shows the small town girl in the big city; the big town boy in the country. It demonstrates the value of teenage friendships. It explores differences and tensions between the generations. It contrasts modern technological Japan with its ancient traditions and beliefs. It shows parental loss and estrangement. There is time travel - albeit just three years' difference. The early humour of the younger sister exasperated with her elder sister Mitsuha suddenly transforms the story into a drama with a race against time and authority. Taki discovers both sisters' names on the list of deceased for the future comet strike. And at the end, we discover that we were watching a romance all along.
Mobile phones are an integral part of the plot. As the two main protagonists adjust to their random body transfers, they leave each other notes on their respective mobiles. They 'interfere' in each others' lives. Taki helps Mitsuha at school; Mitsuha sets Taki up with a date with his crush. Much of the film's humour is conveyed by the mobile phones. Laughter rippled around the cinema in waves. There was a time-delay between those who understood the Japanese and those who were reading the subtitles. I sometimes looked in the wrong place for the mobile translations and missed some elements. I would very much like to see the English version of the film to fully appreciate all the humour.
The animation is so outstanding that you forget that you are watching an animated film. It is as if a cameraman is at work with different angles. The animation of Tokyo, the country landscape, natural disaster, the light and the changing sky are breathtaking in their detail. Your Name is undoubtedly the work of a master craftsman.
After watching the film I became more aware of the international response. Your Name became the highest-grossing Japanese film in China in December 2016. Given the long-standing tensions between Japan and China, any art form that brings the young people of different nations to a closer understanding deserves international recognition as well as box office success. In our own household, it is not often that both mother and son give a film the same equally high rating.
Monday, 26 December 2016
London Calling 'Merry Christmas'
Joyeux Noël Merry Christmas
Frohe Weihnachten Buon Natale
Feliz Navidad Vrolijk Kerstfeest
Καλά Χριστούγεννα God Jul
Merry Christmas from London. Above is the famous Norwegian Christmas tree in Trafalgar Square. It looks fabulous reflected in the square's fountains. The tree is an annual gift as noted on the sign at its base:
This tree is given by the City of Oslo as a token
of Norwegian gratitude to the
people of London for their assistance during the
years 1940 -1945.
A tree has been given annually since 1947.
The square has also been a site for carol singing and contains a nativity scene. The figures were carved by the Japanese-born artist Tomoaki Suzuki. He chose the figures to represent Britain's rich multicultural community today. The donkey and sheep were modelled on real animals at Hackney City Farm. The crib was first used in 2006.
The Norwegian tree remains London's most famous Christmas tree. Its arrival signals that Christmas is coming.
Labels:
Christmas,
community,
crib,
gift,
Japanese,
London,
multicultural,
nativity scene,
Norwegian,
Oslo,
Trafalgar Square
Friday, 23 December 2016
Nordic Minimalism at Christmas
Christmas is the time of year when everyone seems to go over the top with decorations. I highlighted London's lights and elaborately decorated shop windows in earlier blogs. One store's window stood out for its minimalist decorations on my Christmas walking tour: Skandium, the Scandinavian design and furniture retailer.
I saw a Christmas tree that was barely decorated and a straw goat.
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| Skandium Knightsbridge store window after closing time |
Cultural tastes and norms
Let's be frank here: it looks as if the store simply hasn't made much of an effort for Christmas. I recalled my many years of working with Nordic countries. My experience told me that the seeming absence of a display is simply a reflection of Nordic cultural tastes and norms.
Is a global look and feel possible?
The minimalist 'display' reminded me of past Nordic reviewers who disliked 'ostentation' in American corporate style. They regularly wanted the style toned down.
Meanwhile, the Japanese wanted the visuals for their corporate brochures to look more 'showy' for its target audience. American corporate identity guidelines rarely tolerate and accommodate Japanese style, norms and expectations easily.
Nordic and Japanese tastes and expectations are practically at opposite poles. Such cultural differences make it difficult, and sometimes even impossible, for a company to have a single, effective corporate look and feel globally.
Swedish tradition
So what's with the straw ornaments? It is a Swedish tradition to make straw ornaments at Christmas (see YouTube video below).
Gävle goat
The Gävle goat is Sweden's famous straw goat. It is erected at the start of Advent. Unfortunately, the stories of vandalism and arson have become as famous as the goat. Various security measures have tried to protect it over the years. It barely lasted more than a few hours before being torched this year.
Washington Post report 2016
Sweden's News in English 2016
2012 ITN report video:
Other Nordic ornaments
I was pleased to see that there were still straw goats in the windows at Skandium when I passed the store again a week later. I also took a look at the other straw, minimalist and rustic-looking Christmas ornaments inside. Lots of candles and candle holders too. A bit pricey for my budget, but I admired their simplicity nonetheless.
I would have taken a close-up photo of the large straw goat in the window. Unfortunately, the couple who followed me out were stopped by security for a bag search. As a result, I simply couldn't get the right angle for a good shot.
You may appreciate more Nordic Christmas ornaments in the following video instead:
Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.
Email Karen for further information via karenanglicityen@gmail.com in French, German or English.
Labels:
American,
budget,
Christmas,
corporate style,
cultural,
decorations,
design,
expectations,
Japanese,
look and feel,
minimalism,
Nordic,
norms,
security,
style,
Swedish,
target audience,
tastes,
tradition,
windows
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