Showing posts with label policy-makers. Show all posts
Showing posts with label policy-makers. Show all posts

Thursday, 30 June 2016

Brexit Battles Ahead

Middle-aged man with glasses, eyes shut and fingers in ears

Brexit has gone over the top. Ironically, today is the centenary of the Battle of the Somme.  It achieved nothing. It robbed both sides of a generation.

History teaches us that the seeds of the Second World War were sown in the negotiations at the end of the First World War. The desire to punish creates new grievances. Nasty Brexit negotiations will sow such seeds.

Where is home?
Brexit’s uncertainty has all the makings of a new war. There has already been a marked increase in hate crime. It’s already too late for a genuine Brexit. There are children here from many European nations who know only Britain as their home. They can’t go home – they are at home. Vulnerable British expat pensioners are now more at home in Spain and Cyprus.

Hungarian children at a London event
Scare stories
Brexit could turn into a bitter civil war. We have already seen how irresponsible political campaigning may have caused two young children to lose their mother. As the lawyers on both sides play hard ball with each other, the Media will report scare stories. Those affected by the conflict will not be arranged in trenches on opposite sides. They will be living intermingled with the ‘enemy’. It’s a powder keg that can only lead to tears.

Economy
It is ridiculous that the pound collapsed based on the Brexit announcement. Britain had triple a AAA rating. France has risen in the economic ranks without lifting a finger. We haven’t even left. It’s not clear if we can extract ourselves constitutionally. The financial markets are crazy. They make money and cause human suffering from such madness.

Science and Climate Change
The best European scientists should be working together on climate change solutions. Brexit could prove a costly distraction. Rumours already suggest that it might not be a good idea to apply for EU grants with British universities, even though there are two more years to run until Brexit. Fear and uncertainty is enough to create this new approach. So where will scientists go? Will all their expertise head for Germany and create further economic and industrial imbalance in Europe?

Brexit Issues
There is an elephant in the room. No-one likes to mention it. How do you ask the question and answer it tactfully? Why did elderly Brits vote for Brexit?

Yes, immigration was a major issue. Ordinary people are the ones who feel the consequences in hospitals, GP surgeries, housing shortages, etc. They are still suffering the consequences of the financial crisis – worrying about job security and pensions.

Despite all the issues, the older generation particularly stress that they don’t like to be told what to do by Europe. My parents’ generation were children during the Second World War and its aftermath. Their generation is very conscious of the sacrifices made by earlier generations. They respect the great debt that can never be repaid. Today Germany is again the strongest nation in Europe. Can you honestly blame them for feeling uneasy? They are keeping a watchful eye out for their grandchildren – those same grandchildren who are currently angry with them for destroying their European future. Which generation is right? There are probably elements of truth in both viewpoints as ever.

German supremacy was highlighted when I visited the European Parliament earlier this year. Voting is based on population numbers. Turkey is closely allied with Germany and will have a high number of votes on entry. The balance is wrong and needs adjustment. Smaller nations are complaining. The German President of the European Parliament wants to stay on again beyond his agreed time. If he were of any other nationality maybe this would not be such an issue. Perhaps the German people can tell him to go? No German that I have ever met wants to create an atmosphere of fear - or even an inkling of one.

Farcical Politics
British politics currently resembles a farce. It is a blend of Belgian and German politics. Resignations all over the place. The United Kingdom’s constitutional issues are so entangled that it may take 2 years to find a way through. We are more a part of Europe than the ordinary Brit realised. It’s not possible to extricate ourselves without enormous social and economic pain for all member states.

The UK's piece of the European Puzzle ©Octavus


Timely, Flexible Thinking
When I visited Berlin in 2014, Germans told me about their labour market. They recounted how difficult it is in Germany to change your profession. The future job market demands greater adaptability. At this time Europe requires less rigid, more out-of-the box thinking from its policy-makers. The ethical and social challenges of technological developments are coming fast and furious. We need timely, flexible thinking and access to the best brains in all fields.

As an experienced project manager, I know that no project ever runs directly to the plan. You have to adjust your thinking mid-project to reach a successful conclusion. Sometimes you have to rewrite the rulebook because the old one is more of a hindrance than a help.

Nation of Debunkers
I recognise that my wonderful, brave, independent island is a repeated thorn in European sides. Britain regularly provides the perfect foil to rigid German thinking and French idealism. We provide counterbalance. As David Cameron said we are a nation of debunkers. If something is not working, we will not pretend that it is, as other friendly nations may. We are a pragmatic race. For us, Europe must work and be seen to be working.

Dear EU, sometimes it is your best friend who tells you the truth you do not want to hear. Please take your fingers out of your ears.



Thursday, 5 March 2015

Overcoming the "curse" of technical knowledge



An origami swan
An origami swan - not as simple as it looks © M. Gove




An expert is very close to the technical details of his field on a daily basis. The terms become so familiar. He forgets how unfamiliar those same terms once were. This is known as the curse of knowledge.


Different target audiences
Many experts are unable to explain their subject simply. "Doing simple" feels very uncomfortable. It feels like you are "dumbing down" years of hard-earned education and painstaking research. Yet, there are many times when an expert needs to persuade or communicate with target audiences outside his field - for example:

·      to access funding and support
·      to maintain or renew existing funding
·      to influence policy-makers
·      to access the Media - both trade and non-trade press
·      to debate ethical and other issues with university management, etc
·      to work with the private sector
·      to launch and market a prototype or product
·      to seek advice from experts in other fields
·      to report on research progress
·      to present findings at international/multicultural conferences
·      to publish online, newsletters, emails, short videos, etc
·      to take advantage of the growing trend for MOOCs
·      to engage with the general public.

Academic writing
Academic writing often encourages an intellectual approach. It is seen as good to sound clever and obscure. You are supposed to sound like an expert. However, it is also said that you do not know your subject well enough if you cannot explain it simply. 

Cultural differences
There are also cultural differences in approach to academic writing. When studying in France, I remember English students being berated for a meandering style. Our writing was likened to that of the great French Renaissance philosopher Montaigne. As I loved Montaigne's essays, it felt like a compliment. However, if you wish your writing to be accepted in another culture, you have to conform to their current expectations and norms.

Rewriting
German academic writing expects the reader to find his own way. English academic writing requires clear guidance for the reader. English is the language of science. You need to publish in English if you wish to reach the widest possible audience. Rewriting can improve readability for target audiences outside the academic world. Machine translation will not convert academic German into academic English. Nor will it create material fit for 21st Century digital consumption. Greater attention needs to be paid to presentation and formatting as well as technical content.

Readability
Improving the readability of a text does not mean lowering the research's value or content. The simplest way to improve readability is to talk your subject through with someone outside your field. Explain your story and aims to them. A technical writer or professional translator is the perfect choice as they work with different target audiences on a daily basis. Their questions will help you fine-tune your material for your new audience. Your message is much more likely to be heard and understood.

Choose an expert
Simplicity may look simple. It takes time and thought. It is easy to underestimate the skill involved. It requires the hard-earned education and painstaking effort of an expert to make technical translation and writing look simple. 

If you would appreciate some expert help with your technical communications, email karen@anglicity.com or call Karen on +44 (0)20 8581 9369.

Karen Andrews runs
Anglicity Ltd. She is a
technical writer and 
translator with over
15 years' marketing
experience. Anglicity offers
marketing consultancy and
content marketing with a 
particular focus on innovation.