The top-class finishing of motor yachts at the London Boat Show 2017 impressed me. Manufacturers do not appear to skimp on any detail. The quality is high both inside and out. Every surface sparkles with care and attention. Can we translate this between the boat and translation industries?
A quality yacht deserves investment in quality documentation.
Quality marketing translations make for a smooth sales passage.
Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.