Dinosaur Christmas and Arrival

Following on from the previous post on Christmas shop windows, I look at a coordinated Christmas advertising campaign.

I first became aware of the Coach premium handbag campaign on my Christmas lights tour of London. I took the picture below of their New Bond Street store's Christmas window. The minimalist look and the cheeky miniature dinosaurs caught my eye. I noted the brand's 75th anniversary written on the window. Seventy-five seems a bit young for a dinosaur.

Just days later I found myself at Westfields Shopping Centre in London's Shepherd's Bush. The fabulous Christmas decorations stand out - and so do two huge cut-out dinosaurs.

A red stegosaurus propped up the bar for the adults.

A huge T-Rex captured the attention of children. They dragged parents with them to the side of the Christmas ice rink.

Screens play an advertisement at the Westfields rink-side. Rexy the mischievous dinosaur has the starring role. She knocks other dinosaurs over like a stack of dominoes. She dances and wiggles enthusiastically like a dog wagging its tail. She spots an open window and makes her escape up the road.

The ad plays over and over again. I noticed how restarting from a blank screen recaptured my attention more readily than a continuously playing ad. The huge screen overhead also plays the Coach Christmas ad. Here it alternates with a lingerie ad and a static version of Huawei's Don't Just Snap.

Wherever you look there seem to be more dinosaurs. The festive singing from the ice rink's stage draws your attention to Rexy in the ad playing above their heads. There are dinosaur stickers around the edge of the ice rink and on columns.

As I came down an escalator elsewhere in the centre, I saw Rexy playing on the screen in my direct line of sight.

Dinosaur footprints on the floor lead to a pop-up Coach store at the rink-side, with the main store just a little further on.

Westfields is an example of a modern lifestyle shopping centre. It boasts a wide range of restaurants. (My personal recommendation? Try the deliciously fresh Lebanese food inside the centre. You can't beat their fresh apple juice crushed from apples selected right in front of you).

The cinema on the top floor has a wide choice of films. As I waited for my film, I looked down at the ice rink. Was that Rexy on the other side? For an extinct dinosaur, he certainly gets around. Not bad for a brand supposedly in decline.

I went to see Arrival. This film has captured the attention of linguists. A linguist saves the world. People keep predicting the demise of translators and interpreters. Like Rexy the dinosaur, we have spirit and staying power. 

Who knows what lies ahead? Linguists might actually save the world in real life. 

If only we could have our own coordinated marketing campaign.

Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in marketing and project management.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

Michael Morpurgo comes to Wedmore

Hay Festival, London, Wedmore… The Wedmore Arts Festival staged a coup thanks to Hay Festival connections. I saw the world famous author of War Horse, Michael Morpurgo, give a talk as part of the local festival.

Asking questions after Michael Morpurgo's talk

Michael Morpurgo is one of Britain’s best-loved storytellers. I relished the opportunity to hear more about his work. He shared how he puts a story together with an enthusiastic audience ranging in age from 7 to 80. Some stories take 3 months; others can take 25 years. He weaves different experiences, anecdotes, facts and fiction together.

He went into detail on the various elements that came together to create The Butterfly Lion. It all started with the purchase of a second-hand book from a shop during the Hay Festival. He had been reading Chris McBride’s book on white lions on the train. He looked up to see the Westbury White Horse carved into the Wiltshire hillside.

A boring dinner party provided a fascinating, true World War One story about some circus animals. Then, he was stuck. He knew nothing about lions. He met Virginia McKenna of Born Free fame in a lift by chance one day. Now, he had his source for information about lions.

The story was still missing a voice. That voice came from his own memories of running away from school as a child. Now, the elements were all in place to write the story.

And where does Michael Morpurgo do his best writing? At a desk? No. Standing up at a lectern? No. In bed. Just like in a picture he saw of Treasure Island author, Robert Louis Stevenson. It’s by far the most comfortable place. You can even take a nap if you need one. Dreams can help.

One child asked why does the author write so much about wartime? Because all around him when he was growing up people were grieving about lost loved ones in the Second World War. He told how he used to get scolded by his mother for staring at a family friend whose face had been badly burnt in the war. He later wrote the story and sent it to him. The man replied that he remembered and appreciated him as the boy who looked at him. Others always looked away.

How did he start writing? It evolved. As a teacher of Year Sixes, he used to read other people’s stories at the end of the school day. He started creating and telling them his own stories. 130 books later and still writing…

There were many fans both young and old in the audience. A show of hands revealed that a surprising large number had read lots of his books. We were all urged to read more. The story of a ghost king and the local football team is on the way. Can you guess which king and which football team provided the inspiration?

Michael Morpurgo also spoke fondly of the Farms for City Children charity that he founded with his wife Clare. The village children perhaps could not imagine how lucky they are to live in the countryside with animals all around. War Horse was inspired by observing a badly traumatised boy who had lost the ability to speak. Yet, the words tumbled out as he stroked a horse on the farm. There is an unspoken connection between people and animals that can run very deep. Over 90,000 city children have now benefited from visiting the 3 farms.

The farms are an additional legacy to Michael Morpurgo’s life’s work.  His great talent is in making wartime events accessible to today’s children. Through his books children can understand the significance of events long before they were born. They can see the importance of remembering and respecting the sacrifices. And the importance of continuing to say ‘Never again’ to the next generation.

Wedmore War Memorial, St Mary's Church

Brexit and the European Dream

Friday came as a shock to me as many in the UK. On Thursday night, I thought ‘Bremain’ had narrowly won the EU Referendum. There was a niggling feeling in my gut. I woke up on Friday morning to the profound shock of Brexit. No, it’s more than that. My heart is torn in two.

Children of Brexit Divorce

As a linguist, I have one foot in Britain and the other in Europe. I belong to both. I understand both. I agree and disagree with both on different issues. Unfortunately, I have experienced two very bitter divorces; that of my parents and my own. It is always the children who suffer most in a divorce. So, I would like to appeal on behalf of the children of the UK and Europe.

Cornered

It is never a good idea to back people into a corner. A ‘take it or leave it’ approach is like red rag to a bull. As a pro-European, even my instant reaction to some rhetoric has been “I’ll leave it, thanks”.

It is easy for the side that does not budge to blame the other side for all repercussions. European leaders knew that our Prime Minister was in a difficult situation. I wonder if they would have conceded more if they could have foreseen the fallout?

Lawyers

The trouble with lawyers is that they will not deal with ‘what ifs’. They will only advise after the event.

Generation gap

I woke up on Friday morning to a map of the UK that looked like a civil war. Britain divided between regions and generations.

Angela Merkel said that she does not want Brexit to be ‘nasty’. The European Union should note that the UK’s young people voted to remain in Europe. A nasty divorce will alienate them.

My 19-year-old son was disappointed. He went to Denmark last week. He was planning to go to Berlin, Stockholm and Barcelona this summer. It’s great to travel while young. It broadens the mind. My elder son is part of a generation that is open to Europe. He will remain so if the ‘divorce’ is handled with equanimity and an eye to future ‘rapprochement’. Will Europe restrict his travelling in future?

My 16-year-old son (who did not have a right to vote) was even more scathing about the election result. It is wrong to assume that his age group is not politically aware. The younger generation get their information from different sources to their parents and grandparents.

Founders’ dream

We are all different. After the Referendum results the EU’s founder members went into a huddle. Come again? Younger family members hate being excluded from discussions in a divorce. It can sow the seeds of future issues - often without foundation.

The founder members had a dream. I understand that they feel that Britain has slapped them in the face and spat on their dream. It hurts.

When a family grows in size you have to amend your dreams. That doesn’t mean that you can’t develop new dreams. A new reality can turn out better than your original dream - if only you give it a chance…

A new dream

The European dream grew out of the chaos of two world wars. Today’s political chaos is an opportunity to create a new European dream for generations to come.

Hungarian Culture Day

London and Hungarian banners displayed together over the bandstand

The UK’s Hungarian Culture & Heritage Society hosted Hungarian Culture Day at Victoria Embankment Gardens on Sunday 19^th June - Father’s Day. The crowd enjoyed a day filled with traditional Hungarian music, singing, dancing, food and crafts.

Introducing the singer and musicians in Hungarian and English

The young children, bilingual in Hungarian and English, enjoyed watching and copying the dancing on stage. They stood along the front of the stage, as if mesmerised by the movement of the dancers. They looked incredibly cute with their painted faces.

Children watch traditional Hungarian folk dancing

The vast majority of Hungarian-born residents live in London. The 2014 census estimated that there were around 79,000 Hungarians in the UK. Exact figures seem unclear. Many arrived in recent years. A number arrived after World War II and after the Hungarian Revolution of 1956. 

London's Hungarian community gathered at Victoria Embankment Garden’s bandstand on Sunday afternoon. They relished the occasion to share Hungarian traditions with their children.

Energetic Hungarian folk dancing at Victoria Embankment Gardens' Bandstand

A Divided House

Many a time I have walked past the Houses of Parliament in Westminster and gazed up in awe. During the Easter break I seized the opportunity to see the magnificent buildings from the inside. A special guided tour was available as part of Women's History Month. It was entitled "From petitions to Prime Minister". This fascinating tour was all about women in Parliament and the suffragettes. The 2015 film Suffragette was the first production ever granted access to film inside the Houses of Parliament.

Inside the grounds of the Houses of Parliament

The Houses of Parliament are steeped in British history. Unfortunately, that history has not been so great for women. 

Statue of Oliver Cromwell looking down

Spot the Woman?
There are very few portraits of women inside -  unless the women concerned were queens or consorts. I could have easily missed the small stained-glass window to the Women's Suffrage Movement if our guide hadn't pointed it out.

Women's Suffrage Window

An Injustice depicted as Justice
One of the most moving stories related to a painting by Irishman Daniel Maclise. He painted the face of Caroline Norton as "The Spirit of Justice" in the House of Lords. In those days, women were the property of their husbands. Caroline Norton fought a campaign over the custody of children and divorce conditions. 

Cat and Mouse
I was horrified to hear of the lengths that women had to go to win the right to vote. It went far beyond raising petitions. Quite a hefty endeavour before today's e-petitions. The suffragettes went to prison, on repeated hunger strikes and were force-fed repeatedly. Can this really have happened in my country in the last century? The circumstances surrounding The Cat and Mouse Act seem horrific.

Heel of Lord Falkland bears Suffragette damage

Petitioning for Change
Of course today, women shouldn't need to go to such lengths today to get justice or be heard, should they? It should be a simple matter of writing to your MP. Not every just cause can raise a massive petition. Some causes aren't glamorous enough for widespread popular support. Slavery wasn't just. It took just men to overthrow it.

Gender-neutral?
Modern women still struggle to improve conditions for their children after a divorce. They tend to get on with doing their best for their children, rather than staging stunts like climbing Buckingham Palace. Yes, roles in society are changing. Yet, gender-neutral decisions in a world that is not gender-neutral are not fair. They favour the father. Not the mother. And certainly not the children. The latter are forced to live a bizarre, nomadic existence between homes, used as a weapons of abuse in ways beyond their understanding.

Causes without Glamour
Just 25% of British MPs and 8% of the judiciary are women. It is very difficult to gain male MPs' attention to the unfairness of so-called gender-neutral laws, domestic abuse and coercive control. How do you win the support of wealthy male MPs on the subject of post-divorce finance for women and children? Many women and children live in poverty or near-poverty for years after divorce.

Suffering Children
Children grow up in the time the courts take to deal with matters. The slow family courts allow abusive fathers too much time to cover their financial tracks. The Government is quick to make digital connections that withdraw payments to single mothers. Yet access to the evidence that would prove a case of relentless financial abuse is blocked as "confidential".

Attitudes to Women
It's legal to use the legal system as an instrument of abuse and mental torture. The system is too formulaic. Too male. It too readily dismisses women's complaints as irrational, too emotional, too stressed, too negative... 

Misogyny and Class Division
As I stood in the Houses of Parliament, I understood why it is so hard for so many women. The very fabric of the building reeks of misogyny and class division. Protocol did not allow us to sit down inside the House of Commons or the House of Lords. I'm a British citizen. I have the right to vote. I think I deserve the respect and the right to sit down.

Digital Decision-makers?
The voting system is out of the ark. It lends itself to bullying. How can MPs take informed decisions on Britain's digital future (and the Snooper's Charter in particular), if their place of work is an historic relic? Are they going to wait until the Thames floods the Chamber?

A New Environment?
The Houses of Parliament is a fabulous museum. It should be a museum. Visitors would flood in. England and the United Kingdom deserve a new purpose-built building with the latest digital technology and security systems. Perhaps attendance would improve if there were actually enough seats for everyone? Set out in a less adversarial way? 

We deserve better representation for women and children by women. Sometimes you can't change an environment without changing the environment. 

We deserve a grown-up Parliament... I have no allegiance to any particular party. However, the Green Party have just captured how most women see British politics very well.

Karen Andrews runs
Anglicity Ltd. She is

an English 

copywriter and

multilingual digital 
marketer.