A Bubble about to Burst?

Asset Bubbles, Derivatives and Translation. The title of the President of the International Federation of Translators’ presentation at the University of Bristol sounded intriguing in advance. So it proved. Henry Liu gave a fascinating presentation to a room full of experienced translation colleagues, lecturers and eager MA students.

This was certainly not a ‘Death by PowerPoint’ presentation. It was full of colourful pictures, photos and charts.

Henry showed us a picture of the Old Lady of Threadneedle Street, the Bank of England, then switched to the modern towers of Canary Wharf. What happened? London’s financial district relocated.

Canary Wharf's modern tower blocks in London

Pictures of the old stock market appeared including the old global stock market sign language. Today, there is hardly any stock. It’s all on screen.

The old Silk Road has been replaced by the new Silk Road. Frankfurt?

Then came the big bubble. The impact of the Global Financial Crisis needs no explanation.

Everyone wants to go back to a simpler life. Let’s go back to the good old days, when things were so much better.

We used to trade goods. Now the link to the real world is tenuous. Today’s Governor of the Bank of England can’t use the gold reserve to help interest rates. His hands are tied.

A photo of the long queues outside Northern Rock following its collapse in 2008 appeared on screen. Too much debt. People unable to pay. The right to own your own home is again in the news. A past aspiration for many.

And the translation comparison?

Clients expect cheap or free translation today.

There are various ways of certifying translators.

Lots of translation companies are being sold at higher prices.

A photo of Jochen Hummel appeared on screen - founder of Trados and the industry’s hated discount rates table. Nick Rosenthal, former Chair of the UK’s Institute of Translation and Interpreting (ITI) kindly stepped in to explain Translation Memory (TM) matches.

It’s all in the perception of value. Henry ridiculed TM matches by comparing them to interpreting for the G8 or G7. You can’t take 10% out in interpreting, yet translators are regularly asked to do so. You wouldn’t ask a radiographer to deduct 5%, would you?

Data, data everywhere.

Neural Machine Translation is approaching human translation skills - if you read the Press. 

The Language Barrier is about to fall. 

It’s hype. Yet, it’s hype that the world’s decision-makers are reading about our industry.

If it's not happening right now, then the Media are forever suggesting that the great automated translation breakthrough is imminent.

HYPE. ALL HYPE.

We can all be Nigella Lawson at home in the kitchen. We just buy all the ingredients. And hey presto, we can all  cook equally as well. Can’t we?

HYPE.

Latest craze burns the old ways with human faces? c. Freshidea

Hype catches on. We saw last summer's Pokemon craze.

Hype has consequences. It has been suggested that they are not planning to use interpreters at the 2020 Tokyo Olympics. Hype suggests they won’t be necessary.

REALITY

What of reality? When the first terror attack occurred in Belgium, there were only two qualified Arabic interpreters in the whole of Belgium. Impossible to work efficiently.

All the talk is about tech. There is so little talk about PRACTITIONERS + TECH. Instead we hear about the looming singularity, the hype curve or cycle.

How do we find more interpreting and translation experts? How will we finance CPD and degree expectations? Who is going to pay? If clients continue to buy cheaply, we will have a serious problem.

We still need humans to assist the automated translation process. What’s the translation market’s future? Will you have to marry someone rich to be an interpreter or translator?

We need strong collaboration. 

Twitter Selfie of the night: Jesper Sandberg (GALA), Nick Rosenthal (ITI) & Henry Liu (FIT) 

Are we really better off with more data? More volume = greater diversity. The most obvious statistical match is not always the most appropriate. Frequency does not always correlate, as Microsoft knows to its cost. Microsoft's MT replaced 'Saudi Arabia' with 'Daesh'. 

And what of rare language pairs? What of those languages with no written script?

Non-native speakers often reveal themselves not by using the wrong terminology but by the little connecting words that they get wrong. Henry gave the example of a New Zealand legal text that received the comment:

‘It’s not the same. It’s not how we write’.

What is native? What is distinctive? How clean is your data? Where has the data come from?

What happens to the data when past scientific facts are no longer considered valid?

95% of new products fail. There is an increasing reliance on automation instead of on people and services.

Henry continued to highlight the similarities between the Financial Crisis and the situation in the translation industry today. We all know that the bubble will burst. We need a new paradigm. Not to go back. We must avoid half-truths, overestimations and nostalgia for an unrealistic glorious past.

Put the dates in your diaries: 3-5 August 2017. The FIT Conference in Brisbane, Australia will discuss the theme ‘Disruption and Diversification’.

Q&A

A lively debate followed Henry’s presentation. Nick Rosenthal described the sale of Lionbridge for 70% of turnover as a massive own goal for the perception of value. Jesper Sandberg, the new Chair of the Globalization and Localization Association (GALA), argued that translation companies generally sold for a third less than turnover rather than 1½ x turnover.

Charitable Translations

Is there another own goal in translators being expected to work for charities for free? Amnesty International pays its translators. Non-payment is particularly unfair for translators and interpreters working in rare languages. They simply can’t support services on this basis.

Role for LSPs?

Discussions highlighted the need for closer collaboration between freelancers, LSPs and the IT industry. Jasper Sandberg argued that LSPs will always exist as they add value for clients. The likes of Microsoft will never work with freelancers, unless it is in a very niche area.

GALA's Pessimism

I asked why the Chair of FIT and the Chair of GALA could not work closely together to dispel all the hype. An individual freelancer is limited in what they can achieve against the tide of exaggerated claims for MT. I was frankly disappointed in the new GALA chair’s reply. He pleaded lack of resources, yet his new role places him in one of the most powerful roles in the Localization Industry with strong contacts in the IT industry. If the new GALA Chair is so pessimistic at the start of his new role, it makes you wonder how much lower his pessimism can go by the end of his tenure. 

Evolution or Revolution?
The GALA Chair says that he favours 'Evolution not Revolution'. That's all very well, but there is a digital Revolution going on. Evolution sees the survival of the fittest. If translators 'die out', his precious LSPs die out too. In the second stage of a Revolution you need a new leader who can return followers to Law and Order and establish a new stability.

Future Translation Students

Carol O’Sullivan, Director of Translation Studies, was asked about Bristol University’s MA intake. She seemed optimistic, claiming that she had seen no slowing in applications. She noted that there are now a greater number of ‘portfolio career' students.

My own personal contact with Generation Z suggests that there is little interest in languages. There is a perception that it is harder to achieve high grades in language A’ Levels. Choosing languages could potentially harm university entrance prospects. Yet, downgrading grade expectations also downgrades the attention to detail that is so important in translation and interpreting. Today’s young people believe that there is no future in translation. They use Google Translate to do their language homework much to their teachers’ exasperation.  They’ve all heard that 2020 HYPE - and they believe it.

When I left, the FIT Chair was surrounded by Bristol’s eager and optimistic MA students. I wish them every success in their future careers. I hope someone in power will have the motivation and resources to tackle the HYPE before the bubble bursts.

Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.

Email Karen for further information via karenanglicityen@gmail.com in French, German or English.

From Sceptic to Digital Convert

Reluctant hack converts to enthusiastic digital journalist would be a fitting subtitle. Jon Henley described his conversion to digital journalism in the first session of The Guardian's latest Masterclass. His experiences contain echoes and insights for the translation community and many other fields.

Jon Henley started his career as a Dutch to English translator. Like many a translator, he has seen a dramatic transformation since the old typewriter days. He shared his journey as an "ageing hack" (his words, not mine), who is now embracing the digital revolution. He outlined the opportunities in "New Ways of Storytelling".

Old days

In the past, journalists viewed themselves as "dispensers of the truth". They would decide

a) what was newsworthy

b) its degree of importance

and even

c) your opinion on the subject.

The traffic was all one-way. There was little comeback from readers. Newspapers provided "the first draft of history". Even the letters page involved careful selection and editing.

Journalism today

And now? Journalists have lost their monopoly. Jon viewed this challenge as "a good thing in retrospect". Today, anyone with a smartphone and a Twitter account can act as a journalist. The Egyptian people tell the world about unfolding events in Tahrir Square.

Engaged readers

Jon acknowledged that some readers have always known more than journalists on a given subject. Journalists are not always accurate. Today, the general public can correct them. And they do...

Today's audience act as fact-checkers and contributors. They comment. They propose storylines. They suggest new contacts and avenues to explore.

Millions access The Guardian's website rather than the printed newspaper. They find their way via a web search or a shared link on a variety of platforms.

Readers have now also become distributors. The traffic is now "multi-million way". News flows in all directions.

"Articles are the beginning of a process, not the end".

 Andrew Sparrow's Politics Live blogs illustrated this point.

Journalists in demand

Despite the dramatic transformation, the underlying principles remain the same. In Jon's view, the old days were not necessarily the "good old days". Whereas journalists used to approach people for stories, those very same people now come in the front door actively seeking journalists out.

Stories of the Greek people

Jon contrasted the "bad old days" as a foreign correspondent in France with his more recent experience of reporting on the Greek crisis. He described French bashing after consulting with the past's limited sources against the use of Twitter to engage with ordinary Greeks for stories of hardship and self-help. He had hundreds of replies before even landing in Athens.

Responsible follow-up

Open journalism is not without its difficulties. A medical story could have threatened Greek tourism when German and British tabloids picked it up. A good follow-up story created a positive vibe and increased The Guardian's web traffic. There was even a tweeted suggestion of Greek citizenship.

                                  "Responsive and responsible journalism".

The project was conceived on the Internet from the very start. The audience really wanted to get involved. They wanted people to be properly and honestly informed about their situation. 

Jon Henley is now convinced that working in this way helps to rebuild public confidence. In the public eye, journalists have a reputation that is "not much above politicians".

Verification remains important. The response can make you dizzy. A journalist should not abandon traditional judgement and values. Reports should still be objective, accurate, balanced and complete.

Benefits of open journalism

Open journalism harvests stories and gets results faster than the old ways. It is:

a) effective

b) beneficial - building trust and engagement

c) essential in the Internet age (although not suitable for everything).

Powerful storytelling

Video is a powerful way to tell a story, as in the case of a Tasmanian family hiding from a bushfire. The Guardian's Firestorm included videos taken by those on the scene at the time. The interactive story took weeks to create.

It is hard to predict what the future will bring. Journalism has changed dramatically in just 5 years. In Jon Henley's opinion, the transformation has brought more effective and responsible reporting, a more democratic relationship with readers and terrific storytelling.

Karen Andrews runs
Anglicity Ltd. She is
an entrepreneurial
French to English
translator, editor,
content writer and
marketing consultant. 

Contact karen@anglicity.com 
for further information 
on Anglicity's services.