Wild, Hybrid and Cultivated - Blog on the bridge between botany, languages and marketing communications
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by Karen Andrews
London staged its first Spanish cultural festival this Bank Holiday weekend. Feria de Londres is more accurately described as an Andalusian festival. A lot of the culture that the British attribute to Spain originates from Andalucia.
Picnic of Churros at London's Tower Bridge, Feria de Londres
The 2-day Feria de Londres was staged on Potters Fields - the green space between London's iconic Tower Bridge and City Hall. I arrived just as Tower Bridge opened to let the Dixie Queen paddlesteamer pass underneath. I captured this and a sample of the Andalusian festivities on the video below.
Dancing in the 'Spanish' sunshine
The long queue for paella at the Feria de Londres!
The sun blazed down throughout my visit on the happy crowd enjoying the Spanish food, music and dancing.
Karen Andrews is a freelance French to English translator, transcreator, content writer and editor. She has a strong background in global marketing.
London and Hungarian banners displayed together over the bandstand
The UK’s Hungarian
Culture & Heritage Society hosted Hungarian Culture Day at Victoria
Embankment Gardens on Sunday 19th June - Father’s Day. The crowd
enjoyed a day filled with traditional Hungarian music, singing, dancing, food and
crafts.
Introducing the singer and musicians in Hungarian and English
The young children,
bilingual in Hungarian and English, enjoyed watching and copying the dancing on
stage. They stood along the front of the stage, as if mesmerised by the
movement of the dancers. They looked incredibly cute with their painted faces.
Children watch traditional Hungarian folk dancing
The vast majority
of Hungarian-born residents live in London. The 2014 census estimated that
there were around 79,000 Hungarians in the UK. Exact figures seem unclear. Many
arrived in recent years. A number arrived after World War II and after the
Hungarian Revolution of 1956. London's Hungarian community gathered at Victoria Embankment
Garden’s bandstand on Sunday afternoon. They relished the occasion to share Hungarian traditions with
their children.
Energetic Hungarian folk dancing at Victoria Embankment Gardens' Bandstand
The RHS Chelsea
Flower Show is the major event in the UK's gardening calendar. It’s not always the
gardens with the biggest budgets that catch your eye and inspire you. The
Papworth Trust’s entry in the Artisan Gardens particularly caught my attention
this year.
Garden music
You certainly
couldn’t miss the bright purple. The raised, accessible garden appealed to many
senses. It had sound and movement to draw you in closer. Peter Eustance of
Symphonic Gardens designed the garden as a musical
instrument for the Papworth Trust.
Papworth Trust's Garden at RHS Chelsea Flower Show
A helpful booklet
explained the charity’s work, the garden’s concept and involvement of Brunel
University. The following inspirational words stood out on the cover:
Together we can
Listen *
inspire * change
Inspiration
Dame Evelyn
Glennie, the profoundly deaf, solo percussionist, provided the inspiration. She
was fascinated by the “sea music” produced by the women of the Vanuatu Islands.
They create rhythmic songs using only their hands, water and voices.
Making a difference
The Papworth Trust
aims to make a difference in the lives of disabled people, the elderly, their carers and
families. They provide support for the disabled to achieve their ambitions and
aspirations. The charity wants to change the way society sees disabled people –
to highlight abilities rather than disabilities.
Independence
The charity appreciates
what it means to the disabled to maintain independence both inside and outside
their homes. It also provides support to find a job that right for an
individual’s abilities and help them learn new skills.
This small RHS
Chelsea garden raised awareness of the charity’s work.
Together we can is a
great inspirational motto for all visitors to take away from the show.
It plays... but would you choose to go and see it in a concert hall? Is it a virtuoso?
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